Marketing Communication Ink

Tips on Marketing, Business, Careers & Life

Influencer Marketing: Putting Bloggers to Work Building Your Brand

I just read about a fantastic example of influencer marketing that I wanted to share with you from the folks at Wayfair, Inc.

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June 22, 2015 · 6 Comments

How to Use TV Commercials for Word of Mouth Marketing

It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…

June 12, 2013 · Leave a comment

Blueberry Facial for Dogs – For the Annals of Great Marketing Gimmicks

This morning I received a LivingSocial Deals e-alert with an offer that blew me away. A pet pampering, doggy grooming day, complete with blueberry facial. And yes, the blueberry facial was … Continue reading

March 12, 2013 · 3 Comments

The Brilliant “Most Viewed” Award from LinkedIn: Making Use of Top Marketing Tricks from Facebook

Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.

February 15, 2013 · 5 Comments

Two Great Marketing Newsletters

 “Word of Mouth Marketing” and “Damn, I Wish I’d Thought of That!” Two of my favorite newsletters to find in my inbox are “Word of Mouth Marketing” (WOM) and “Damn, … Continue reading

August 25, 2012 · 2 Comments
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10 Secrets to Powerful Public Speaking … Even If You’re Deathly Afraid of Being the Center of Attention

A business woman’s “how to guide" on turning frozen fear into confidence and style. And 31 tips so you can do it, too! By Suzy Kedzierski

Available at Kindle Ebooks - Click image to grab a copy today!

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