Marketing Communication Ink

Tips on Marketing, Business, Careers & Life. Advertising on this site is placed by WordPress – I have NO control over it.

Product Differentiation through Packaging

I recently read one of the best articles on branding I’ve ever seen — titled, “The Power of Differentiation Marketing: How to Stand Out, Even If You’re Not Particularly Unique”…

October 14, 2012 · 8 Comments

About My New Photo… Thank You Steve Berg!

Steve Berg of Insight Photography was my go-to guy for product photography when I was Marketing Communications Manager at NBS. He always delivers great shots, on time…

October 8, 2012 · Leave a comment

In Music, Give the Fans Innovation or What They Want to Hear…?

To stay competitive, innovation is a must. But sometimes, the “if it ain’t broke” theory works best. So, in music, do you give the fans innovation, or what they really want to hear…?

October 1, 2012 · Leave a comment

Seriously Hilarious Science … And the 2012 Award for Most Improbable Research Goes To…

Ig Nobel Prizes honor achievements that first make people laugh, and then make them think. The kind of research that makes you wonder why the study was undertaken in the first place…

September 26, 2012 · Leave a comment

Brilliant Billboards, Stupid Signs and Other Roadside Humor

Whether a funny billboard, a strange sign on the side of the road, or just a ridiculous marketing concept, I found much to keep me laughing through my four-state drive.

September 26, 2012 · 3 Comments

How to Salvage a New Job When Things Go Awry.

Recently, a friend landed a job, ten months after being laid off. Two weeks later, he developed serious health issues, and wondered if he’d be let go. My advice…

September 24, 2012 · Leave a comment

The Pet Rock is Back. Genius Marketing Ideas Creating Something From Nothing.

Examples of brilliant marketing… where someone has created a demand for something no one actually needs… from something that costs virtually nothing to start with…

September 23, 2012 · Leave a comment

15 Tips on Getting the Best Deal On Your New Car

I recently bought a new car and was astonished at how much about the buying process had changed. Here are 15 tips on market research, negotiations, and getting the best deal…

September 22, 2012 · 3 Comments

Email Time Management Part Two — Tips to Save Time for You & Those You Write To

In a recent blog titled Email Time Management – Lessons to Avoid Time Vaporizing Into Thin Air, I mentioned a few time management tips regarding emails, and now I’d like to provide a few more.

September 18, 2012 · Leave a comment

Email Time Management — Lessons to Avoid Time Vaporizing Into Thin Air

There are many self-help gurus, noted authors, as well as forums and blogs on the topic of time management. I came upon one this morning, that prompted me to write this entry, and that I’ll share with you…

September 16, 2012 · 2 Comments

All Roads Lead to Roam. My Theory on Life.

They say that ancient Rome was so large, that all roads led to it. My new theory of life, (formulated just this morning), is based on that infamous saying. But … Continue reading

September 12, 2012 · 2 Comments

Turn A Negative Into a Positive PR Opportunity.

Not suing your customers is pretty much a given. But, I just read about a casino suing its customers for winning! Are you kidding me? Here’s what they should have done…

September 12, 2012 · 2 Comments

From Telecommunication Sales to Art; How Giving Back to the Community Launched a Second Career

I went to a street fair last weekend, and set among the usual fare: the face painters, the zeppoles and cotton candy, I found something else that excited me beyond words.

September 10, 2012 · 3 Comments

Twitter, Meaningless Stats, and a Funny Video from Stephen Colbert

I have to admit, I’m not on the Twitter bandwagon, yet… or a big Stephen Colbert fan. But, when I saw his video mocking the meaningless Twitter numbers, I just had to share.

September 8, 2012 · Leave a comment

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10 Secrets to Powerful Public Speaking … Even If You’re Deathly Afraid of Being the Center of Attention

A business woman’s “how to guide" on turning frozen fear into confidence and style. And 31 tips so you can do it, too! By Suzy Kedzierski

Available at Kindle Ebooks - Click image to grab a copy today!

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