Marketing Communications Ink

Putting Words, Images and Ideas to Work

How to Use TV Commercials for Word of Mouth Marketing

It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…

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June 12, 2013 · Leave a comment

Antique Auto for Sale: 1946 Cadillac Series 62 Project Car

Vintage Cadillac, 1946, Series 62 Project Car For Sale. Needs finishing touches. Have complete car. All chrome and full interior. Body sandblasted and in primer. Completely rewired. Garaged in NJ. Original workshop manuals & magazine ads included. $3000 or B.O.

June 11, 2013 · Leave a comment

Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.

Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.

June 9, 2013 · Leave a comment

How Marijuana Nearly Derailed University Fundraising Campaign

Who knew that a university’s fundraising campaign, designed to solicit funds from 420 donors over a 42-hour period in recognition of the university’s founding in 1942, could result in a … Continue reading

May 27, 2013 · 5 Comments

2013 Doodle 4 Google Kids Contest Winner Announced

Hurry! Today only, for 24 hours, you can view the 2013 Kids Doodle for Google (Doodle 4 Google) winning entry, live on the US Google home page at http://www.Google.com.

May 23, 2013 · Leave a comment

The Doors Keyboardist Ray Manzarek Gone But Not Forgotten

Yesterday, keyboardist and founding member of The Doors, Ray Manzarek died at age 74. I’m resurrecting, “In Music, Give the Fans Innovation or What They Want to Hear…?” as a tribute to Ray.

May 22, 2013 · 2 Comments

Photography Tips and Tricks: How to Look Beautiful in Pictures

Looking great in pictures has nothing to do with being beautiful. In fact, have you ever seen Oprah Winfrey without makeup? She’s not the beauty that she usually appears to be. … Continue reading

May 9, 2013 · Leave a comment

How Sales and Finance Can Work Together for Better Bottom Line Profits

Here’s a link to a fascinating Q&A interview of CFO Armen Miamidian on how sales and finance can work together to improve bottom-line profits.

April 19, 2013 · Leave a comment

Blueberry Facial for Dogs – For the Annals of Great Marketing Gimmicks

This morning I received a LivingSocial Deals e-alert with an offer that blew me away. A pet pampering, doggy grooming day, complete with blueberry facial. And yes, the blueberry facial was … Continue reading

March 12, 2013 · 3 Comments

The Brilliant “Most Viewed” Award from LinkedIn: Making Use of Top Marketing Tricks from Facebook

Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.

February 15, 2013 · 5 Comments

The Best Advertising Slogans Ever Written

Recently, I came across what I think is the greatest corporate slogan ever… that of the American Cancer Association which sports the slogan, “The official sponsor of birthdays.” Nice, right? … Continue reading

February 10, 2013 · 4 Comments

How to Create a Great Business Name

Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some … Continue reading

February 2, 2013 · 2 Comments

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10 Secrets to Powerful Public Speaking … Even If You’re Deathly Afraid of Being the Center of Attention

A business woman’s “how to guide" on turning frozen fear into confidence and style. And 31 tips so you can do it, too! By Suzy Kedzierski

Available at Kindle Ebooks - Click image to grab a copy today!