How to Use TV Commercials for Word of Mouth Marketing
It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…
Antique Auto for Sale: 1946 Cadillac Series 62 Project Car
Vintage Cadillac, 1946, Series 62 Project Car For Sale. Needs finishing touches. Have complete car. All chrome and full interior. Body sandblasted and in primer. Completely rewired. Garaged in NJ. Original workshop manuals & magazine ads included. $3000 or B.O.
Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.
Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.
How Marijuana Nearly Derailed University Fundraising Campaign
Who knew that a university’s fundraising campaign, designed to solicit funds from 420 donors over a 42-hour period in recognition of the university’s founding in 1942, could result in a … Continue reading
2013 Doodle 4 Google Kids Contest Winner Announced
Hurry! Today only, for 24 hours, you can view the 2013 Kids Doodle for Google (Doodle 4 Google) winning entry, live on the US Google home page at http://www.Google.com.
The Doors Keyboardist Ray Manzarek Gone But Not Forgotten
Yesterday, keyboardist and founding member of The Doors, Ray Manzarek died at age 74. I’m resurrecting, “In Music, Give the Fans Innovation or What They Want to Hear…?” as a tribute to Ray.
Photography Tips and Tricks: How to Look Beautiful in Pictures
Looking great in pictures has nothing to do with being beautiful. In fact, have you ever seen Oprah Winfrey without makeup? She’s not the beauty that she usually appears to be. … Continue reading
How Sales and Finance Can Work Together for Better Bottom Line Profits
Here’s a link to a fascinating Q&A interview of CFO Armen Miamidian on how sales and finance can work together to improve bottom-line profits.
Logos: From Static to Alive to Morphing Before Your Eyes – Part II: The Wikipedia Rebranding Project
Logos don’t dance, move or change as you view them. Or so I always thought. Imagine my surprise when I heard about a morphing logo, the first of its kind, created for Wikipedia
Logos: Static to Alive to Morphing Before Your Eyes – Part I: Google Doodles & I Love NY
Today’s corporate and brand logos are like an octopus — capable of taking on new shapes and colors to fit the situation or campaign. They’re called “living logos” or “live marks.”
Blueberry Facial for Dogs – For the Annals of Great Marketing Gimmicks
This morning I received a LivingSocial Deals e-alert with an offer that blew me away. A pet pampering, doggy grooming day, complete with blueberry facial. And yes, the blueberry facial was … Continue reading
Doodle 4 Google Logo Competition for Kids – Over $100K in Prizes
March 12, 2013 — Parents, grandparents, teachers… do you know any artistic kids? Then hurry! Just 10 days left in the “Doodle 4 Google” logo design competition, open to U. … Continue reading
The Brilliant “Most Viewed” Award from LinkedIn: Making Use of Top Marketing Tricks from Facebook
Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.
The Best Advertising Slogans Ever Written
Recently, I came across what I think is the greatest corporate slogan ever… that of the American Cancer Association which sports the slogan, “The official sponsor of birthdays.” Nice, right? … Continue reading
How to Create a Great Business Name
Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some … Continue reading
