It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…
Vintage Cadillac, 1946, Series 62 Project Car For Sale. Needs finishing touches. Have complete car. All chrome and full interior. Body sandblasted and in primer. Completely rewired. Garaged in NJ. Original workshop manuals & magazine ads included. $3000 or B.O.
Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.
Hurry! Today only, for 24 hours, you can view the 2013 Kids Doodle for Google (Doodle 4 Google) winning entry, live on the US Google home page at http://www.Google.com.
Yesterday, keyboardist and founding member of The Doors, Ray Manzarek died at age 74. I’m resurrecting, “In Music, Give the Fans Innovation or What They Want to Hear…?” as a tribute to Ray.
Looking great in pictures has nothing to do with being beautiful. In fact, have you ever seen Oprah Winfrey without makeup? She’s not the beauty that she usually appears to be. … Continue reading
Here’s a link to a fascinating Q&A interview of CFO Armen Miamidian on how sales and finance can work together to improve bottom-line profits.
Logos: From Static to Alive to Morphing Before Your Eyes – Part II: The Wikipedia Rebranding Project
Logos don’t dance, move or change as you view them. Or so I always thought. Imagine my surprise when I heard about a morphing logo, the first of its kind, created for Wikipedia
Today’s corporate and brand logos are like an octopus — capable of taking on new shapes and colors to fit the situation or campaign. They’re called “living logos” or “live marks.”
March 12, 2013 — Parents, grandparents, teachers… do you know any artistic kids? Then hurry! Just 10 days left in the “Doodle 4 Google” logo design competition, open to U. … Continue reading
Recently, I came across what I think is the greatest corporate slogan ever… that of the American Cancer Association which sports the slogan, “The official sponsor of birthdays.” Nice, right? … Continue reading