Marketing Communication Ink

Tips on Marketing, Business, Careers & Life

How to Create a Great Business Name

Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some … Continue reading

February 2, 2013 · 2 Comments

Winner of Humorous Billboards Sign Announced

Surprisingly, only one entry was received for my first-ever blog contest, originally announced as part of my posting titled Brilliant Billboards, Stupid Signs and Other Roadside Marketing Humor. Perhaps you … Continue reading

November 10, 2012 · Leave a comment

Tips and Ideas on How to Think Like Your Customer, for Salespeople, Sales Managers and Trainers

“Can’t Change the Product? Change the Offer” is just one of dozens of informative articles served up on this weekly sales and marketing blog. Learn the secrets of…

October 25, 2012 · 4 Comments

Lessons Learned from Woot. Or How To Sell Using Humor, Storytelling and Transparency.

First there was eBay® and Amazon®, then Overstock® and Woot®. Wait… Woot??? That’s right. Woot. One of my most-fascinating web marketing finds, yet.

October 24, 2012 · Leave a comment

Product Differentiation through Packaging

I recently read one of the best articles on branding I’ve ever seen — titled, “The Power of Differentiation Marketing: How to Stand Out, Even If You’re Not Particularly Unique”…

October 14, 2012 · 8 Comments

Brilliant Billboards, Stupid Signs and Other Roadside Humor

Whether a funny billboard, a strange sign on the side of the road, or just a ridiculous marketing concept, I found much to keep me laughing through my four-state drive.

September 26, 2012 · 3 Comments

The Pet Rock is Back. Genius Marketing Ideas Creating Something From Nothing.

Examples of brilliant marketing… where someone has created a demand for something no one actually needs… from something that costs virtually nothing to start with…

September 23, 2012 · Leave a comment

Turn A Negative Into a Positive PR Opportunity.

Not suing your customers is pretty much a given. But, I just read about a casino suing its customers for winning! Are you kidding me? Here’s what they should have done…

September 12, 2012 · 2 Comments

Two Great Marketing Newsletters

 “Word of Mouth Marketing” and “Damn, I Wish I’d Thought of That!” Two of my favorite newsletters to find in my inbox are “Word of Mouth Marketing” (WOM) and “Damn, … Continue reading

August 25, 2012 · 2 Comments

Suzy Kedzierski. Writer. Problem Solver. Creative Marketing Mind.

Some Shameless Self-Promotion   I am a writer at heart and artist dabbler who had the very good fortune to fall into a career in marketing communications right out of … Continue reading

August 22, 2012 · 2 Comments
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10 Secrets to Powerful Public Speaking … Even If You’re Deathly Afraid of Being the Center of Attention

A business woman’s “how to guide" on turning frozen fear into confidence and style. And 31 tips so you can do it, too! By Suzy Kedzierski

Available at Kindle Ebooks - Click image to grab a copy today!

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