Marketing Communications Ink

Putting Words, Images and Ideas to Work

Influencer Marketing: Putting Bloggers to Work Building Your Brand

I just read about a fantastic example of influencer marketing that I wanted to share with you from the folks at Wayfair, Inc.

Advertisements
June 22, 2015 · 6 Comments

How Social Media, Consumer Engagement, and Smart Marketing Raise Millions in Funding for charity: water

charity: water is a non-profit whose founder, Scott Harrison, is a master storyteller, a brilliant promotions expert, and brand marketeer. The story of how his charity achieves fundraising success is not only fascinating, but also offers multiple lessons for your own marketing efforts.

November 16, 2014 · 1 Comment

Great Example of Newsjacking, And It Started with Glow In the Dark Toilets!

Feb. 13, 2014 — KOHLER® has just introduced a product that you probably never envisioned — a toilet with glow-in-the-dark seat. It glows a soft neon blue for those midnight … Continue reading

February 13, 2014 · 2 Comments

Co-Branding Will Ferrell’s Anchorman 2 Movie and Dodge Durango SUVs

Will Ferrell, in his “Ron Burgundy Anchorman” persona, takes on role of 2014 Dodge Durango spokesman, co-branding the SUVs and his sequel, “Anchorman 2, The Legend Continues.”

October 12, 2013 · 1 Comment

Polar Bears Are Left Handed, And Other Articles That Caught My Eye

A roundup of the weird and wonderful. Polar Bears are left handed. Why we like creating and watching cat videos and how it applies to branding. 7 Tips for Highly Sustainable Leaders. The Internet of Everything (IoT). Weird science – fecal transplants to bioengineered veins.

June 14, 2013 · 2 Comments

How to Use TV Commercials for Word of Mouth Marketing

It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…

June 12, 2013 · Leave a comment

Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.

Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.

June 9, 2013 · Leave a comment

How Marijuana Nearly Derailed University Fundraising Campaign

Who knew that a university’s fundraising campaign, designed to solicit funds from 420 donors over a 42-hour period in recognition of the university’s founding in 1942, could result in a … Continue reading

May 27, 2013 · 5 Comments

2013 Doodle 4 Google Kids Contest Winner Announced

Hurry! Today only, for 24 hours, you can view the 2013 Kids Doodle for Google (Doodle 4 Google) winning entry, live on the US Google home page at http://www.Google.com.

May 23, 2013 · Leave a comment

Blueberry Facial for Dogs – For the Annals of Great Marketing Gimmicks

This morning I received a LivingSocial Deals e-alert with an offer that blew me away. A pet pampering, doggy grooming day, complete with blueberry facial. And yes, the blueberry facial was … Continue reading

March 12, 2013 · 3 Comments

The Brilliant “Most Viewed” Award from LinkedIn: Making Use of Top Marketing Tricks from Facebook

Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.

February 15, 2013 · 5 Comments

The Best Advertising Slogans Ever Written

Recently, I came across what I think is the greatest corporate slogan ever… that of the American Cancer Association which sports the slogan, “The official sponsor of birthdays.” Nice, right? … Continue reading

February 10, 2013 · 4 Comments