Marketing Communications Ink

Putting Words, Images and Ideas to Work

Online AP Stylebook: Cheaper, Better and the Humor is Free

I recently invested in the online version of the AP Stylebook, ditching the 2007 print version I’d picked up at a used book sale. I’m loving it! While I usually … Continue reading

January 18, 2015 · Leave a comment

New Book For Anyone Who Has Lost a Loved One

I just finished reading a new book that may bring comfort to anyone who has lost a loved one. If nothing else, “They Serve Bagels in Heaven” is a thought-provoking and interesting read. … Continue reading

December 18, 2014 · Leave a comment

Deathly Afraid of Public Speaking? New Ebook Cures That!

Do you start to sweat just at the thought of having to get in front of a group, give a speech or make a presentation in public? I know exactly … Continue reading

January 17, 2014 · 2 Comments

The Ultimate Guide to Twitter Hashtags and Internet Acronyms, with Some Abbreviation Humor on the Side

The ultimate guide to Twitter hashtags, acronyms & abbreviations for the digital world, related resources, and a personal story on abbreviations that has me “LOL.”

July 23, 2013 · Leave a comment

How to Use TV Commercials for Word of Mouth Marketing

It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…

June 12, 2013 · Leave a comment

Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.

Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.

June 9, 2013 · Leave a comment

How Marijuana Nearly Derailed University Fundraising Campaign

Who knew that a university’s fundraising campaign, designed to solicit funds from 420 donors over a 42-hour period in recognition of the university’s founding in 1942, could result in a … Continue reading

May 27, 2013 · 5 Comments

Photography Tips and Tricks: How to Look Beautiful in Pictures

Looking great in pictures has nothing to do with being beautiful. In fact, have you ever seen Oprah Winfrey without makeup? She’s not the beauty that she usually appears to be. … Continue reading

May 9, 2013 · Leave a comment

How Sales and Finance Can Work Together for Better Bottom Line Profits

Here’s a link to a fascinating Q&A interview of CFO Armen Miamidian on how sales and finance can work together to improve bottom-line profits.

April 19, 2013 · Leave a comment

How to Create a Great Business Name

Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some … Continue reading

February 2, 2013 · 2 Comments

83 New Year’s Resolutions to Enrich Your Life and Career

New Year’s resolutions for life and career. How to land a job. Succeed in your career. Find new friends and professional groups. Improve work-life balance. Donate to community…

January 3, 2013 · 5 Comments

New LinkedIn Profiles for Job Seekers – Here’s the Skinny

So, have you checked out your profile on LinkedIn, lately? It’s all new, all different, and I’m not so sure it’s any better… In fact, many previous features are no … Continue reading

December 18, 2012 · Leave a comment

Telecommunications 101 – How to Stay Connected When Power Is Out

Telecommunications tips for business and home. Surviving a power outage, hurricane or super storm. From tech gadgets and cloud technology to Facebook, land lines and more.

November 17, 2012 · 1 Comment

Helpful Resources for Those Affected by Hurricane Sandy

To all those affected by Hurricane Sandy, I thought I’d share some information that may help those in need, after last week’s devastating storm.

November 7, 2012 · 3 Comments

Attention Business Owners – Are Your Policies Ready for A Weather Emergency?

Is your business ready for a weather emergency? I’m talking about personnel policies and procedures. Get these free tips and resources…

October 29, 2012 · 5 Comments