Marketing Communication Ink

Tips on Marketing, Business, Careers & Life

Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.

Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.

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June 9, 2013 · Leave a comment

How Marijuana Nearly Derailed University Fundraising Campaign

Who knew that a university’s fundraising campaign, designed to solicit funds from 420 donors over a 42-hour period in recognition of the university’s founding in 1942, could result in a … Continue reading

May 27, 2013 · 5 Comments

2013 Doodle 4 Google Kids Contest Winner Announced

Hurry! Today only, for 24 hours, you can view the 2013 Kids Doodle for Google (Doodle 4 Google) winning entry, live on the US Google home page at http://www.Google.com.

May 23, 2013 · Leave a comment

The Doors Keyboardist Ray Manzarek Gone But Not Forgotten

Yesterday, keyboardist and founding member of The Doors, Ray Manzarek died at age 74. I’m resurrecting, “In Music, Give the Fans Innovation or What They Want to Hear…?” as a tribute to Ray.

May 22, 2013 · 2 Comments

How Sales and Finance Can Work Together for Better Bottom Line Profits

Here’s a link to a fascinating Q&A interview of CFO Armen Miamidian on how sales and finance can work together to improve bottom-line profits.

April 19, 2013 · Leave a comment

Blueberry Facial for Dogs – For the Annals of Great Marketing Gimmicks

This morning I received a LivingSocial Deals e-alert with an offer that blew me away. A pet pampering, doggy grooming day, complete with blueberry facial. And yes, the blueberry facial was … Continue reading

March 12, 2013 · 3 Comments

The Brilliant “Most Viewed” Award from LinkedIn: Making Use of Top Marketing Tricks from Facebook

Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.

February 15, 2013 · 5 Comments

The Best Advertising Slogans Ever Written

Recently, I came across what I think is the greatest corporate slogan ever… that of the American Cancer Association which sports the slogan, “The official sponsor of birthdays.” Nice, right? … Continue reading

February 10, 2013 · 4 Comments

How to Create a Great Business Name

Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some … Continue reading

February 2, 2013 · 2 Comments

Prepare to Be Wowed: Nat Geo’s Photo Contest Winners Chosen From 22,000 Amazing Entries

National Geographic’s 2012 Photo Contest garnered 22,000 amazing images of people, places and nature. Check out the photo gallery, pick your favorites… then compare to their contest winners.

January 20, 2013 · Leave a comment

From Happiness Gardener to Schmooze Engineer – Fantastic Titles and Unique Perks to Motivate Employees!

Today I tripped across a company that surely knows how to attract and keep their employees motivated. How can I tell? Check out their job titles: Happiness Gardner, Schmooze Engineer, Lounge Manager…

January 17, 2013 · 1 Comment

83 New Year’s Resolutions to Enrich Your Life and Career

New Year’s resolutions for life and career. How to land a job. Succeed in your career. Find new friends and professional groups. Improve work-life balance. Donate to community…

January 3, 2013 · 5 Comments
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10 Secrets to Powerful Public Speaking … Even If You’re Deathly Afraid of Being the Center of Attention

A business woman’s “how to guide" on turning frozen fear into confidence and style. And 31 tips so you can do it, too! By Suzy Kedzierski

Available at Kindle Ebooks - Click image to grab a copy today!

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