Putting Words, Images and Ideas to Work
June 14, 2013 — Absolutely no surprise that the online world is overflowing with interesting content. Here are just a few of the articles that recently hit my inbox. I plan to make this a regular feature, so check the “Ripped From the Headlines” tab every now and again for information I enjoyed and thought worth sharing.
“Memes With Meaning: Why We Create and Share Cat Videos and Why It Matters to People and Brands” by Abagail Posner, from Fast Company.
The title is quite a mouthful, and the article is long, but I found it eye opening, funny and insightful. If you love pop psychology, if you market brands, if you want to learn why we find the familiar so fascinating, you’ll want to read this. For example, she writes:
The visual web is full of amazing and beautiful things. So why did a picture of my breakfast I posted this morning get 37 ‘likes’?
She goes on to explain why, as well as how to put that knowledge to use promoting your brand. I highly recommend it.
“Welcome to the Programmable World,” by Bill Wasik, Senior Editor at Wired.com, is another long, but interesting article; this one forwarded to me by digital marketing guru and friend, Christina “CK” Kerley.
In it, Waskik explains how, soon, thousands of inanimate objects will be wired up, connected, and talking to each other to improve our lives. He writes:
…Half a decade after the smartphone revolution put a series of pocket-size devices on that network—we are seeing the dawn of an era when the most mundane items in our lives can talk wirelessly among themselves, performing tasks on command, giving us data we’ve never had before.
Already there are devices that talk to each other… and the race is on by major corporations to provide “ubiquitous connectivity” and billions of dollars are at stake. The Internet of Things (IoT) is amazing. It’s scary. And it’s around the corner.
“Seven Habits of Highly Sustainable Leaders” by Christina Haxton of Managing Americans blog. She reminds us that time is limited – you can work harder, but you can’t create more hours in the day. She provides 7 tips on how leaders can avoid burnout and remain ready to think, prioritize and make decisions.
Each day, Aspen Brook Consulting publishes a free newsletter providing a quick roundup of industry news in the biotech sector. My favorite part, however, is the completely unrelated bit of trivia included at the end of each newsletter. Fun fact from a recent newsletter: “Polar Bears are left handed.” Who knew? If you’re a bioprocessing professional and would like to sign up, send an email to publisher, Paul Cook.
And lastly… implants. Okay, so by now, we all know about organ transplants for hearts, lungs and kidneys. But have you heard of these unusual implants?
Content compiled by Suzy Kedzierski, writer, marketing communications pro, freelance consultant and job seeker. See www.LinkedIn.com/in/suzykedzierski.
Photo credit: Swimming Polar Bear – Wikipedia.