Marketing Communication Ink
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How Sales and Finance Can Work Together for Better Bottom Line Profits
It never occurred to me that sales and finance departments can and should work together to effect better bottom-line profits. From my marketing department tunnel vision, I assumed the primary interactions between these two departments had more to do with getting expense reports approved or pushing through a customer’s credit authorization.
So I found Tim Tyrell-Smith’s article, “Sales Team Strategies: Working With the CFO” to be eye opening.
Tim is author of Tim’s Strategy, a career blog I quite like. In this Q&A article, he recounts an interview with CFO Armen Miamidian. I assure you, it’s as interesting as it is easy to digest.
A quick thank you to Slade Kobran, Managing Partner at Chief Outsiders, who shared the story on LinkedIn. I met Slade at a NJ Creatives Marketing meeting last year, and have been following his posts ever since. While I actually get Tim’s Strategy newsletters myself, it’s hard to keep up with all the great articles and newsletters that hit my “in” box, so it’s nice when others identify the really good ones. Hope I’m doing the same service for you, my loyal blog readers.
Incidentally, I should add that I’m not affiliated with any of the people or companies mentioned in this article – I just find their information useful and hope you do too. Let me know… I’d love to hear back from you. Of course, feel free to share this article – here’s the short link: http://wp.me/p2EWMT-KK
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