Putting Words, Images and Ideas to Work
Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some of today’s Fortune 100s picked theirs.
As reported in American Express’ Open Forum article by Kate Kudish, sometimes it’s as simple as a birthdate or an inside joke. For a fascinating insight, check out, “How 7 Great Tech Companies Picked Their Unique Names.”
If you are thinking about how to pick a name for your business, there are hundreds of free resources available online to help get you started. Here are just two:
When I began my job hunt, blog and part-time consulting business as a foot in the door to a “real” job, I came up with the name, “Marketing Communications Ink”. Pretty clever, I thought.
After all, it got the “Marketing Communications” into the title – good for SEO. And, since I’m a writer at heart, I liked the “Ink” concept.
It never occurred to me that it was too long for a domain name, or that the URL would appear in all lower case, making it read as if the name were “Marketing Communication Sink”.
But, with a batch of freshly-printed business cards, and the rationale that the stupidity of “Marketing Communication Sink” makes a good story, and is therefore memorable, I kept it. If I were to do it all over again, I’d at least pick a better URL. Hopefully this advice will get to you before you select your company name and website domain.
So, why don’t you share your story with us. What’s your company name and URL, and how did you come up with it? We’d love to hear from you!
Photo Credit: Flickr: Wikipedia