Marketing Communications Ink

Putting Words, Images and Ideas to Work

Suzy Kedzierski. Writer. Problem Solver. Creative Marketing Mind.

Some Shameless Self-Promotion  Suzy Kedzierski image

I am a writer at heart and artist dabbler who had the very good fortune to fall into a career in marketing communications right out of school, despite a professor who once advised: “If you can’t draw, forget about advertising.”

In fact, I can’t draw; but fortunately, ignored his advice, and here I am, still doing what I love.

For 20 some years, I was the Marketing Communications Manager for New Brunswick Scientific, one of the world’s leading manufacturers of life-science lab equipment.

Anyone who knows me will tell you that I lived and breathed my work, often putting in 12 or more hours a day.

Why? First, because no matter what, I always strive to do my best. Beyond that, I always thought I had the best job in the company. After all, I got to conceive, produce and implement the fun stuff:

  • Ads
  • Brochures
  • Trade shows
  • Publicity, PR and tech articles
  • Direct mail and newsletters
  • Web and online programs
  • Premiums and promotions
  • Slogans, signage, you name it.

Why else did I love my job?

  • I worked with a lot of great people, and headed a department of five
  • Although we had a few agencies, it was very much hands on
  • I impacted bottom line growth – helping to increase sales 3 fold
  • My abilities and my work were respected throughout the company
  • I essentially had free reign to do whatever I wanted
  • And, I felt pride in the knowledge that our equipment was respected worldwide and was used to do good for the world.

The job also offered endless variety, as I:

  • Promoted 10 distinct product lines
  • Supported a global direct sales force, subsidiaries and distributors
  • Influenced branding, from company colors to product design
  • Assisted with internal communications and stockholder relations
  • Supervised creation and implementation of a new corporate identity standard (CI)
  • Oversaw technical articles and operating manuals
  • Handled budgeting, contract negotiations, agency selection, hiring, supervising and mentoring
  • And, after we were acquired, assisted in transitioning from two companies to one.

More Recently

Today, I work with a wide range of companies as a freelance writer and marketing consultant. For just a few examples of how I’ve helped others with their marketing issues, visit my portfolio at www.mcomink.com. Additionally, as an Associate Producer for the television show Spotlight On, I help businesses build image, awareness, and brand by putting their story in front of millions of PBS viewers.

Unique Strengths

I offer a unique combination of creative thinking, common sense as well as experience, tenacity, attention to detail, flexibility and good humor. My colleagues, clients and vendors tend to agree … you can view their comments on my LinkedIn profile at: www.linkedin.com/in/suzykedzierski.

If you’re in need of an experienced writer or marketing consultant to help with your business needs on a freelance basis, or if you’d benefit from putting your 2 – 5 minute informational story on PBS, we should talk. Drop me an email by completing the quick form below, or write to me at: info @ mcomink dot com.

View Suzy Kedzierski's profile on LinkedIn

2 comments on “Suzy Kedzierski. Writer. Problem Solver. Creative Marketing Mind.

  1. Suzy Kedzierski
    February 13, 2014

    UPDATE: I have launched Marketing Communications Ink as a B2B freelance writing and consulting services company – ready to help you with your marketing needs. Check it out at http://www.mcomink.com.

  2. Pingback: 83 New Year’s Resolutions to Enrich Your Life and Career « Marketing Communications Ink

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