Marketing Communications Ink

Putting Words, Images and Ideas to Work

New Book For Anyone Who Has Lost a Loved One

I just finished reading a new book that may bring comfort to anyone who has lost a loved one. If nothing else, “They Serve Bagels in Heaven” is a thought provoking and interesting … Continue reading

December 18, 2014 · Leave a comment

How Social Media, Consumer Engagement, and Smart Marketing Raise Millions in Funding for charity: water

charity: water is a non-profit whose founder, Scott Harrison, is a master storyteller, a brilliant promotions expert, and brand marketeer. The story of how his charity achieves fundraising success is not only fascinating, but also offers multiple lessons for your own marketing efforts.

November 16, 2014 · Leave a comment

Note to Ruby Tuesday – Fire That Manager!

How NOT to treat your customers I thought I’d share an incident I witnessed, today, of atrocious customer service at the Ruby Tuesday restaurant in Iselin, NJ. It’s a shame, since Ruby … Continue reading

March 15, 2014 · 7 Comments

Great Example of Newsjacking, And It Started with Glow In the Dark Toilets!

Feb. 13, 2014 — KOHLER® has just introduced a product that you probably never envisioned — a toilet with glow-in-the-dark seat. It glows a soft neon blue for those midnight … Continue reading

February 13, 2014 · 2 Comments

Deathly Afraid of Public Speaking? New Ebook Cures That!

Do you start to sweat just at the thought of having to get in front of a group, give a speech or make a presentation in public? I know exactly … Continue reading

January 17, 2014 · 2 Comments

There is a Fine Line Between Tenacity and Stupidity

I admit it. I’m stubborn. I like to think of it as “tenacity”—which not only sounds better, but it’s been a trait that’s served me well over the years in both my personal and professional life. But that there is a fine line between being stubborn and being stupid.

December 27, 2013 · 4 Comments

“The Extreme Job Hunter” Finds Work, 1.5 Years Into His Search!

Success at last for Dan Conway, the self-proclaimed “Extreme Job Hunter.” You might recall reading about Conway in my earlier posting, “What Do Gravy Wrestling, Pizza Box Lids and Batman … Continue reading

December 13, 2013 · 2 Comments

Co-Branding Will Ferrell’s Anchorman 2 Movie and Dodge Durango SUVs

Will Ferrell, in his “Ron Burgundy Anchorman” persona, takes on role of 2014 Dodge Durango spokesman, co-branding the SUVs and his sequel, “Anchorman 2, The Legend Continues.”

October 12, 2013 · 1 Comment

What do Gravy Wrestling, Pizza Box Lids and Batman have to do with Job Hunting?

When traditional job hunting techniques failed, The Extreme Job Hunter got creative, employing hilarious cover notes, wacky costumes and even Gravy Wrestling, to get noticed.

September 30, 2013 · 2 Comments

Hamburger Meat Grown in the Lab from Cow Stem Cells.

Test tube babies. The idea was shocking at the time. Today, I heard about a new shocking concept. Lab-grown hamburger. Cultured from cow stem cells. I’ve heard it said that … Continue reading

August 5, 2013 · Leave a comment

The Ultimate Guide to Twitter Hashtags and Internet Acronyms, with Some Abbreviation Humor on the Side

The ultimate guide to Twitter hashtags, acronyms & abbreviations for the digital world, related resources, and a personal story on abbreviations that has me “LOL.”

July 23, 2013 · Leave a comment

Lawyers Suing Other Lawyers, Benefitting… You Guessed It… Lawyers!

$5.5 Million Dollar Class Action Settlement. So, I was flipping through a magazine the other day, and tucked on a half-page ad, all the way at the back of the … Continue reading

July 20, 2013 · Leave a comment

Polar Bears Are Left Handed, And Other Articles That Caught My Eye

A roundup of the weird and wonderful. Polar Bears are left handed. Why we like creating and watching cat videos and how it applies to branding. 7 Tips for Highly Sustainable Leaders. The Internet of Everything (IoT). Weird science – fecal transplants to bioengineered veins.

June 14, 2013 · 1 Comment

How to Use TV Commercials for Word of Mouth Marketing

It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…

June 12, 2013 · Leave a comment

Antique Auto for Sale: 1946 Cadillac Series 62 Project Car

Vintage Cadillac, 1946, Series 62 Project Car For Sale. Needs finishing touches. Have complete car. All chrome and full interior. Body sandblasted and in primer. Completely rewired. Garaged in NJ. Original workshop manuals & magazine ads included. $3000 or B.O.

June 11, 2013 · Leave a comment
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